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Rogue Valley

The Rogue Valley is well-loved for many reasons. For its “Wild and Scenic” Rogue River that runs from Crater Lake to the Pacific.

For Ashland’s Oregon Shakespeare Festival and Pacific Crest Trail and skiing on Mount Ashland. For the rising wine country of the Applegate, Illinois, and Rogue Valleys. For Medford’s revitalized downtown and amazing sports facilities and orchards. For Jacksonville’s historic old town and Britt Festivals. For the jetboats and rafting in Grants Pass where everybody knows “It’s the Climate!” – Do Something Great in the Rogue Valley.

Rogue Valley Cities


Ashland is a cultural hot spot, with award-winning galleries, theaters and restaurants Nestled at the base of the Siskiyou and Cascade mountain ranges, Ashland has a reputation for great outdoor recreation in the city limits and beyond. And with the famous Mt. Ashland Ski Area nearby, fun stays in Ashland year-round.


Here, you can have the ultimate urban adventure with theaters, brewpubs, wineries and artisan cuisine; or you can experience the great outdoors with the Rogue River and Table Rocks just a stone’s throw away. A diverse culture of creativity grows in Medford, and it’s hard not to like it.


Welcome to a historic Gold Rush town now known for a thriving cultural and epicurean scene. Jacksonville is home to the summer-long Britt Music & Arts Festival, an incredible selection of independently owned shops and eateries, celebrated winemakers and accessible hiking and biking opportunities.

Grants Pass

Oregon’s whitewater rafting capital and known for an iconic “It’s the Climate” slogan, Grants Pass is one colorful county seat. The powerful Rogue River might steal your attention here, but so will the endless options for high-quality food and drink, shopping, history, outdoor recreation and exploration.

Central Point

Eagle Point

Rogue River

Applegate Valley

Meander through the scenic drive connecting Historic Jacksonville and Grants Pass while you relax and take in the beauty of the farmland around you. Hikers will appreciate the number of trails open to them and could even stumble upon the world’s only Bigfoot Trap.

Visit the Rogue Valley

Embark on a journey to the Rogue Valley in Southern Oregon, a region renowned for its scenic beauty, rich cultural tapestry, and abundance of outdoor activities. Nestled between the towering peaks of the Cascade and Siskiyou mountains, the Rogue Valley offers a diverse landscape that ranges from lush forests and rolling vineyards to historic towns and vibrant cities.

A Vinicultural Paradise

The Rogue Valley’s climate, characterized by warm days and cool nights, creates the perfect conditions for vineyards to flourish. This region is celebrated for its diverse selection of wines, including robust Merlots, delicate Pinot Noirs, and crisp Chardonnays. Wine enthusiasts can embark on a tasting journey through the valley’s numerous wineries and vineyards, each offering a unique glimpse into the area’s viniculture and breathtaking views of the surrounding landscape.

Outdoor Adventures Galore

For the outdoor adventurer, the Rogue Valley does not disappoint. The Rogue River, one of the most famous rivers in the United States for whitewater rafting and fishing, offers exhilarating rapids and serene stretches ideal for catching salmon and steelhead. Hiking enthusiasts will find paradise in the surrounding mountains, with trails leading through old-growth forests to stunning vistas and hidden waterfalls, such as the famous Crater Lake National Park, just a stone’s throw away.

Cultural Riches and Historical Wonders

The Rogue Valley is steeped in history and culture, from the Native American tribes who first inhabited the land to the gold rush era that shaped many of its towns. Ashland’s Oregon Shakespeare Festival celebrates the arts with world-class theater performances, while Jacksonville, a preserved gold rush town, offers a glimpse into the past with its historic buildings and charming boutiques.

Getting There

North - South

Situated on the California – Oregon border, the Rogue Valley rests along the I5 corridor – roughly a 5-hour drive from Portland. As the southern transportation hub for the state, Highway 140 and 199 allow for convenient travel East and West respectfully.

East - West

Traveling from the East, Highway 140 connects Klamath Falls to Medford through a scenic mountain pass. This quick 1.5-hour journey crosses the Pacific Crest Trail and provides access to numerous lakes.

Traveling from the West, Highway 199 connects the coast to the Rogue Valley. This 3-hour, 125-mile route crosses through the Illinois Valley.