About Travel Southern Oregon
Travel Southern Oregon (TSO) is one of the oldest Regional Destination Management Organizations in the state, having formed in 1983 to cooperatively market Southern Oregon as the Southern Oregon Visitors Association (SOVA). The goals of the organization have expanded significantly to include industry support and the development of destinations and human resources to ensure continued positive economic impact through regional tourism.
Travel Southern Oregon is an independent 501c6 organization directed by a board of 22 tourism industry stakeholders from every county and industry in the region and has a full-time staff of two. TSO also manages the state’s Ashland Welcome Center on I-5 northbound in Ashland as visitors enter Oregon from the south. Our RDMO serves constituents across Jackson, Josephine, Douglas, Klamath, and Lake Counties.