Get Travel Southern Oregon highlights delivered to your inbox

This field is for validation purposes and should be left unchanged.

There is a lot to do in Southern Oregon! Be the first to hear about local events, seasonal highlights and a get local’s perspective on the region.


Umpqua Valley

Enjoy the mild year-round climate, magnificent scenery, and authentic experiences in the Land of Umpqua.

Enjoy outdoor adventures including fishing, rafting, and discovering waterfalls galore just minutes from downtown Roseburg. Travel the Volcanic Scenic Byway along the famous North Umpqua River to Crater Lake National Park. Visit historic covered bridges and the many local wineries where you will meet the winemakers personally. Wildlife Safari animal park is an adventure for the whole family–and wind up the day in the pool at the Seven Feathers Casino & Resort on the South Umpqua River.

Umpqua Valley Cities


Roseburg is located in the heart the Land of Umpqua, an area famous for fishing, rafting and waterfalls. Within the city is a rich backstory, with historic districts, museums and wineries revealing a past to celebrate. You might visit the nearby drive-thru animal park or spend the day away, but you’ll be glad to come back to Roseburg


A fishing paradise salmon and steelhead can be caught year-round at in the Umpqua River. Cooper Creek Reservoir also provides water-skiing, swimming and hiking. Experience the natural wonders of the area by traveling the 172-mile Rogue-Umpqua Scenic Byway, which winds through the Umpqua National Forest, waterfalls and the picturesque Diamond Lake


Hudson’s Bay Company trappers were the first regular travelers through Canyonville, a historic community in the canyon above Canyon Creek. Present-day explorers to this Southern Oregon community delight in fishing the town creek and the South Umpqua River, as well as hiking in the nearby national forest. Browse the antique shops in the historic downtown, and grab a bite at the local cafe.


Winston is Southern Oregon’s hidden gem in the picturesque Umpqua River Valley, offering unique attractions and natural wonders.

Visit the Umpqua Valley

Embark on a journey to the Umpqua Valley in Southern Oregon, a hidden gem where lush landscapes, rich history, and a thriving wine culture converge to create an unforgettable travel experience. Nestled between the Cascade Mountains and the Oregon Coast, the Umpqua Valley offers a diverse array of attractions that appeal to nature lovers, wine enthusiasts, and adventure seekers alike.

A Wine Lover’s Haven

The Umpqua Valley is renowned for its award-winning wineries and vineyards, where the unique microclimates and fertile soils produce a variety of grape types. Embark on a wine-tasting tour to sample exquisite Pinot Noirs, refreshing Rieslings, and bold Tempranillos, each telling the story of the valley’s rich terroir. The friendly atmosphere and picturesque settings of the local wineries offer an inviting backdrop for discovering the flavors of Southern Oregon.

Natural Wonders Abound

Nature’s beauty is on full display in the Umpqua Valley, from the thundering waters of the Umpqua River to the serene landscapes of the Oregon Dunes National Recreation Area. Hike through ancient forests, kayak down crystal-clear streams, or explore the valley’s numerous waterfalls, including the famed Toketee Falls. For the more adventurous, the region’s trails and parks offer mountain biking, fishing, and camping opportunities amidst breathtaking scenery.

A Year-Round Destination

With its mild climate and seasonal beauty, the Umpqua Valley is a year-round destination for those seeking escape and adventure. Each season brings its own charm, from the vibrant hues of autumn foliage to the lush greenery of spring. Whether you’re savoring a glass of fine wine under the summer sun or cozying up in a cabin while snow blankets the surrounding peaks, the Umpqua Valley offers a tranquil retreat from the hustle and bustle of everyday life.

Getting There

North - South

The Umpqua Valley is conveniently located along I5. Located near the center of the state, the county seat of Roseburg is less than 3-hours south of Portland and 2-hours north of the California-Oregon border.

East - West

Traveling from the East, the Umpqua Valley can be accessed via Highway 138 – roughly a 3-hour drive from Bend. Highways 38 and 42 travel West connecting with the Pacific Coast Highway. Highway 38 connects the towns of Drain and Reedsport and offers a better option for RV travelers. Highway 42 more scenic route, offers views as the road makes its way from Winston to Brandon