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There is a lot to do in Southern Oregon! Be the first to hear about local events, seasonal highlights and a get local’s perspective on the region.


Give the Gift of Southern Oregon

Plan your trip to Southen Oregon

Welcome to Southern Oregon, where the spirit of the holidays shines brighter than ever! As the festive season approaches, there’s no better time to explore the unique charm of our local communities. From handcrafted gifts to exquisite local produce, Southern Oregon offers an array of shopping experiences that cater to all tastes and preferences. Whether you’re a seasoned traveler or a first-time visitor, this holiday season is the perfect opportunity to immerse yourself in the warmth and authenticity. Plan your trip today to ensure you don’t miss out on any of the holiday magic. Order your visitor guide and embark on a journey on pristine lakes, dark skies, and memories that promise to fill you with joy and your heart with local love.

Shopping Districts in Southern Oregon

More than individual districts, Southern Oregon is known for charming communities that cater to discerning shoppers. Jacksonville is home to a historic downtown core packed with tasting rooms, boutiques and adorable lodgings. In the heart of the Umpqua Valley, Roseburg teems with a small-town mix of antique shops, boutiques and expansive shopping centers. Medford, flanked by rolling hillsides in the Rogue Valley, treats culinary-minded travelers with popular wines and small-batch cheeses and chocolates. The chic community of Ashland enchants with a walkable downtown core brimming with restaurants, shops and other community gathering spaces. Many businesses offer online shopping and gift certificates when in-person shopping is not possible.

Gifts in Southern Oregon

Whether your friends and family live in the kitchen or strive for comfort, Southern Oregon has ’em covered. The Bohemian Rhapsody Boutique in Roseburg has something everyone on your list, while bookworms adore the nearby While Away Books and Espresso, which houses more than 60,000 used titles alongside a full espresso bar. In the heart of Klamath Falls, Bloom & Flourish Boutique provides the latest fashion apparel, jewelry, handbags, and accessories in the styles and trends you’re looking for. Ind Medford, The RetroWormhole is your one-stop nostalgic experience for all the music, movies, toys, games, and collectibles you love. Pico’s Worldwide in Jacksonville is full of eco-friendly, fair-trade housewares, from towels and oven mitts to air diffusers and adorable food-storage solutions. Now that you’re spending more time at home, fun accents from Paddington Station in Ashland are a great way to add some cheer to your space.

WinterFest with Taylor’s Sausage

Clothes and Designs in Southern Oregon

Local brands and fashionable labels come together at small-town boutiques throughout Southern Oregon. In Ashland Siskiyou Mountain Club stocks a variety of gear perfect for Southern Oregon and has the experience to get you out on the trail. Around town, look for Ashland-based Flow Factory NW, which produces a mix of colorful, stylish, and durable trucker hats. Farther north, Tierra del Sol specializes in clothing, fabrics, jewelry, and more from women designers in Grants Pass. The Cotton Broker, showcases natural fibers and garments made in the United States (including scarves, sweaters, jewelry, accessories and more) in downtown Jacksonville.

Rogue Creamery award-winning cheese in Central Point

Food and Drink in Southern Oregon

Fertile farmland has given way to artisanal crafts all over Southern Oregon: esteemed wineries in the Applegate, Rogue, and Umpqua Valleys, olives growing along the Umpqua River and the world’s best cheese in Central Point. Even when the goods aren’t grown here, creative chefs all over the region have earned acclaim for crafting memorable recipes.

If giving the gift of wine, consider a bottle from Roseburg’s Melrose Vineyards, noted for its award-winning Pinot Noir and Pinotage. Nearby River Ranch Oregon Olive Oil specializes in estate-grown extra-virgin olive oil. In Ashland a crowd-pleasing gift certificate option is Northwest Pizza, which has earned raves for its creative pies and chicken wings slathered in the extra-spicy “Angry Sauce.” Medford’s Harry & David shares the many flavors of the Rogue Valley including gourmet food, fine wine and its Moose Munch premium popcorn – all of which can be wrapped into a custom gift basket. For the person who has everything, give a gift card for a future bucket-list dinner at the audacious Cowboy Dinner Tree in the Oregon Outback. The Old West-inspired restaurant’s preset menu centers around a massive top sirloin steak or whole roasted chicken, served with all the hearty fixins.

Mt. Ashland Watershed

Experiences in Southern Oregon

Southern Oregon is known for its experiences, both manmade and natural, and getting a gift certificate for these memory-making excursions goes a long way toward supporting the region’s local businesses. The world-renowned Oregon Shakespeare Festival, for instance, puts on roughly a dozen productions per year in three theaters (including the regal outdoor Allen Elizabethan Theatre).

The Wild and Scenic Rogue River is another marquee attraction, and two companies explore its churning depths via jet-boat rides. Tours on Rogue Jet Boat Adventures include wildlife viewing and up-close views of the Table Rocks, while Hellgate Jetboat Excursions boasts scenic and whitewater trips in the heart of Hellgate Canyon. For a paddle-powered thrill ride, face the Rogue River’s legendary rapids with a rafting trip from Orange Torpedo Trips in Merlin, which offers everything from half-day outings to four-day adventures. Adrenaline junkies on your list will love a future trip to Crater Lake ZipLine, which offers nine zip lines, two sky bridges and two controlled rappels up to 100 feet off the ground. If shredding down a mountain is more your speed, check out the PNW Shuttle Pass, which includes Ashland Mountain Adventures. For a more laid-back experience, consider a gift certificate to Summer Lake Hot Springs, whose healing mineral springs have been flowing for thousands of years.

Ashland Springs Hotel
Stay at Ashland Springs Hotel

Hotels in Southern Oregon

Everyone loves getting the gift of a good night’s sleep, so consider a gift certificate to one of Southern Oregon’s local lodgings. The pet-friendly Riverfront Inn in Roseburg hosts a seasonal outdoor pool – a calm respite after a day of chasing waterfalls along the Rogue-Umpqua Scenic Byway. In Grants Pass, most rooms at The Lodge at Riverside include private patios or balconies alongside the Rogue River. Mere steps from Ashland’s shops and cultural stops, the 70-room Ashland Springs Hotel is a historic downtown landmark – a must for stylish travelers enchanted by near-century-old lodgings. For the avid bird-watcher, the Lodge at Summer Lake offers rooms and cabins along the Pacific Flyway migratory bird route. History buffs, meanwhile, love the exposed-brick walls of the Jacksonville Inn, constructed in 1861 at the height of Jacksonville’s gold-rush boom. And in Klamath Falls, golfers adore the Running Y Ranch Resort, home to the only Arnold Palmer Signature golf course in Oregon. For a summer vacation near Crater Lake, consider a stay at the charmingly rustic Union Creek Resort.