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Sunday, March 5, 2017

9:00 am

Complimentary Wine Hopper Tours Shuttle departs from SpringHill Suites by Marriott, 1389 Center Drive, Medford, to Running Y Ranch Resort

1:00 -3:30 pm

Registration and Check-in, Conference Center lobby, Running Y Ranch Resort

4:00 - 7:30 pm
Leave Running Y Ranch for a stroll of downtown Klamath Falls, followed by the Opening Reception at Ross Ragland Theater.
Transportation provided by Wine Hopper Tours.
Sponsored by: Discover Klamath and Running Y Ranch Resort.


Monday, March 6, 2017

7:30 – 8:20 am
Continental Breakfast, Exhibits, Registration and Check-in

8:30 - 8:55 am –Travel Southern Oregon’s State of the Union

Kerrie Walters, Interim CEO, Travel Southern Oregon

Dani Raines, President, Travel Southern Oregon

Kerrie Walters and Dani Raines

9:00 – 9:25 am – What Oregon Tourism Trends Mean for Southern Oregon

Todd Davidson, CEO, Travel Oregon

How do national, international and state tourism trends affect Southern Oregon? Travel Oregon’s CEO, Todd Davidson, will provide a trend perspective helping local business and industry partners in supporting Oregon’s travel and tourism industry and welcoming visitors to Southern Oregon.

Todd Davidson

9:30 to 10:00 am – Southern Oregon Branding: A 2017 Preview

Holly MacFee, Principal, Lookout

Andrew Schafer, Must Be Something, Inc.

Jed Alger, Must Be Something, Inc. 

Southern Oregon is a spectacular region of waterfalls, rivers, byways, culture and incredible people doing incredible things. Our challenge is to tell the Southern Oregon story in a way that will make this amazing destination stand apart from the competition -- and make an emotional connection with today's traveler. This presentation is an early glimpse of the new brand work that's underway for 2017 that's meant to do just that.

Holly MacFee, Andrew Schafer and Jed Alger

10:00 – 10:20 am – Exhibitor Break

10:20 to 10:50 am – How a Sleepy Ag Town Changed Its Rep and Became a World-Class Wine Destination

David Woolson, President & CEO, Walla Walla Valley Chamber of Commerce

Walla Walla has emerged as a must-stop for wine lovers around the world. It has paired cuisine and culture with its delicious wine to build tourism dollars, attract visitors from around the world and transform its economy. David Woolson will give an overview of some the key strategies that have put Walla Walla on the global map.

David Woolson

10:55 – 11:20 am – Lodging Trends - Oregon Now and Into the Future

Jason Brandt, President & CEO, Oregon Restaurant and Lodging Association

This rapid-fire presentation will cover lodging developments that are taking place across Oregon as well as the expansion of the lodging industry through the sharing economy. Learn more about the status of development projects in Oregon and the onset of a new world where new lodging options are made readily available in communities across the state.

Jason Brandt

11:25 – 11:50 am – Everything is Social

Charles Cunningham, Account Manager, Sparkloft Media

Charles will provide an update of social media trends in 2017 and how social media is changing every aspect of our lives. 

Charles Cunningham

11:50 am to 12:45 pm – Networking Lunch

Dine with your peers and find out what marketing strategies have worked for them. Southern Oregon cuisine includes vegetarian and gluten-free options.

12:45 to 1:00 pm – Afternoon Exhibitor Break

1:00 to 1:30 pm –  Cannabis Tourism

Rob Patridge, Chair, Oregon Liquor Control Commission

What's the state of the Recreational Marijuana Program now, and how does that affect tourism - and tourism opportunities?

Rob Patridge

1:35 to 2:10 pm – Marketing Oregon Wine Country

Michael Donovan, Managing Director, Irvine & Roberts Family Vineyards

How can Oregon Travel Partners align their joint marketing and strategic messaging to effectively reach wine country tourists and brings them to Southern Oregon in 2017?

Michael Donovan

2:15 to 2:45 pm – Why Market to Film and Video?

Tim Williams, Executive Director, Oregon Film

Anne Lundgren, Independent Film Producer

Ginny Auer, Executive Director, Southern Oregon Film and Media

Moderator: Katharine Cato, Director, Ashland Visitor and Convention Bureau

What do film, television, and commercial producers look for when they choose a location? With the growth in the Oregon film industry, these panelists present the logistics involved from the first scouting phone call through partnerships with local businesses and how to land that production in your community. 

Tim Williams, Anne Lundgren and Ginny Auer

2:50 to 3:30 pm – Wrap Up, President’s Award, and Grand Prize

3:30 to 4:15 pm – Wine Tasting and final Exhibitor Break
Join wineries from Southern Oregon for a sample of their best.

5:00 pm - Complimentary Wine Hopper Tours Shuttle departs for SpringHill Suites by Marriott, Medford