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Sunday, March 6, 2016

5:30 – 7 pm
Opening Reception at Umpqua Community College’s Southern Oregon Wine Institute in Roseburg.
Transportation provided by Wine Hopper Tours.
Departs Seven Feathers at 5 pm.

Sponsored by: Seven Feathers Casino Resort, Southern Oregon Wine Institute, Umpqua Community College and Wine Hopper Tours.




Monday, March 7, 2016

7:30 – 8:30 am
Continental Breakfast and Exhibits

 8:30 - 8:45 am

Welcome by Carolyn S. Hill, CEO, Travel Southern Oregon
Presenter: Danielle Raines, Group Sales Manager, Seven Feather Casino Resort 

 8:45 - 9:05 am - Living the Possibilities - Harnessing the Promise of Tourism for Oregon

 Todd Davidson, CEO Travel Oregon

The growth of Oregon's tourism industry over the last 50 years leaves us inspired and grateful for the legacy we've inherited and motivated to continue the innovation that creates sustainable local economies and provides our visitors with world class experiences. Collectively, we are pushing the boundaries of what is possible and harnessing the promise of tourism for our communities, regions, state and visitors alike.


Adam Cuppy
Chief Operating Officer
  Trever Yarrish
Chief eXperience Officer


9:05 – 9:45 am - How to be Memorable in the Digital World

What's on-call 24/7, never sleeps, never gets tired, says the same thing, the same way, every time? Having a website is old news (if you don't, it's long overdue). But having a web presence is another thing, entirely.


Freda Casillas
Associate Director
Audience Development, Oregon Shakespeare Festival
  David Penilton
America's Hub World Tours & Portland Step On Guide Service LLC


 9:45 – 10:30 am - Our Journey to Community

Creating a rich experience in a vibrant community is at the heart of every invitation we make to visitors. This panel of experts will share their experiences and journey to community in their work as tourism advocates and then open up for questions and discussion.

Moderator: Bob Hackett, Board President, Travel Southern Oregon

10:30 – 10:45 am - Exhibitor Break 

10:45 – 11:15 am - The Crater Lake Update

 Carolyn S. Hill, CEO, Travel Southern Oregon and Executive Director, Crater Lake National Park Trust

As American's National Park System gears up to celebrate its Centennial Anniversary, Crater Lake, Oregon's National Park gem, joined with Wuyishan National Scenic Area (a UNESCO World Heritage Site in China) in a Sister Park Agreement. Find out what this agreement means to Southern Oregon and other plans for the centennial.

11:15 – 11:45 am - Making Connections between Storytelling, Tourism and Economic Development

Mitch Daugherty, Founder/Partner, Morange Design; Cofounder, Built Oregon

The way we view the world and regions we live in and visit is often defined by story. Our brains are designed to understand and engage a narrative, and the more authentic that narrative is, the more likely we are to remember and share it. By using community engagement to create these stories, journalism can help bridge the divide between the narrative and economic development.

 11:45 am – Noon - Exhibitor Break


 Roxana Barnes
  Lucas Schrock
Banquet Chef 


Noon – 1 pm - Southern Oregon Artisan Luncheon and Business Update

Enjoy locally sourced products prepared by the talented chefs at Seven Feathers Casino Resort.


Katharine Cato
Director of Marketing and Sales, Ashland Chamber of Commerce
Director of Ashland Visitor and Convention Bureau
  Jim Chadderdon
Executive Director
Discover Klamath

 1 – 1:30 pm- The Power of Cycling in Southern Oregon

Cycle tourism is an exciting economic driver for Southern Oregon and what a product we have to sell for all types of cyclists!  Learn about the latest cycling initiatives in Southern Oregon, the growth of the cycling industry and its impact. Hear success stories and discover how your business can benefit from engaging with this valuable audience.


Sam Chapman
New Economy Consulting LLC   
  Brie Malarkey
Founder and CEO
Sun Breeze, Inc.  

Jeremy Paulson
Owner and Regional Manager
Greenlife Oregon  
  James Rasmussen
Greenlife Oregon

 1:30 – 2:15 pm - Cannabis Tourism - What's the Buzz?

The legalization of cannabis in Oregon presents many unknowns. This panel of experts will help define the medical, recreational, and legal aspects of why cannabis is Southern Oregon's new tourism asset. Each panelist will describe their role and then open up for questions.

Moderator: Julie Brown, Group Tours & Reservations, Jerry’s Rogue Jets


2:15 – 2:45 pm - Blending Brews and Tourism

Brian Yaeger, Author, “Red, White and Brew: An American Beer Odyssey” and “Oregon Breweries”

Beer tourism is on the rise --globally, nationally, and especially here in Oregon. Learn more about Oregon’s leadership and the potential in Southern Oregon.




 2:45 – 3 pm - Wrap up and Door Prizes 

 3 – 3:30 pm - Beer Tasting and final Exhibitor Break

Hosted by your local DMO's and Breweries