Sustainable tourism stimulates local economies, protects and enhances local resources and fosters community pride. Travel Oregon’s Rural Tourism Studio is a robust training program designed to assist rural communities in developing sustainable tourism. The program helps businesses and organizations develop new tourism products in niche markets specific to their communities, such as cycling tourism, agritourism, outdoor recreation and cultural heritage.

Any rural Oregon community or group of communities that have identified tourism as an economic development strategy and are interested in working collaboratively to advance tourism in the region can apply to host a Rural Tourism Studio. Three Southern Oregon regions are currently hosting Rural Tourism Studios: Southern Oregon Coast, Umpqua Valley and Klamath.

Workshops for Southern Oregon Coast Rural Tourism Studio began in January. Of importance to participants include: developing a regional branding and marketing strategy; developing a regional outdoor trails strategy and alliance, and developing a physical and map-based destination planning tool.

Visit the Southern Oregon Coast Rural Tourism Studio page on the Travel Oregon website to find out more about the program, see the list of upcoming workshops and register to participate.

Contact: Connie Stopher
South Coast Development Council | 541-266-9753


The Umpqua Valley Rural Tourism Studio kicks off with a Visioning Workshop on Thursday, March 16, in Canyonville. Subsequent workshops include Bicycling Tourism and Culinary & Agricultural Tourism.

See the Umpqua Valley Rural Tourism Studio information for the list of workshops and progress to date.

Contact:Jim Caplan
Umpqua Basin Economic Alliance | 541-680-4413


The Klamath Rural Tourism Studio, is in the early preparation stages for the workshop series with Travel Oregon. The program was applied for on behalf of the smaller Klamath Basin communities, including Merrill, Malin, and Bonanza on the Oregon side and Tulelake and Dorris on the CA side. 

According to Katie Jameson, with South Central Oregon Economic Development District, the goal to date is to focus on the smaller communities as much as possible for the Studio, while also understanding that it is the bigger visitor attractions that get people to the Klamath Basin. 

“We may end up having Crater Lake National Park to Lava Beds National Monument as the bookends to the RTS program, while really highlighting the attractions in the smaller communities.  I think the goal is that while folks are here visiting the bigger draws in Klamath and Siskiyou Counties, we want them to experience some of the smaller, more rural communities, as well.” 

The Klamath RTS is not slated to occur until Fall 2017.

Contact: Katie Jameson
South Central Oregon Economic Development District (SCOEDD) | 541-884-5593