Travel Southern Oregon has hired local business owner Brad Niva as their new executive director. Niva comes to the organization with more than 20 years in the tourism industry and most recently as owner of two successful tourism businesses in the Rogue Valley.
This report summarizes findings from a February 2017 survey of tourism industry stakeholders in Oregon. The survey sought feedback from stakeholders to provide guidance and perspective on priorities for future investments from Regional Destination Management Organizations. Findings are presented for respondents from Southern Oregon with additional statewide results for context.
Here are materials provided by presenters after the event.
Sustainable tourism stimulates local economies, protects and enhances local resources and fosters community pride. Travel Oregon’s Rural Tourism Studio is a robust training program designed to assist rural communities in developing sustainable tourism.
Travel Southern Oregon’s 21st annual educational and marketing symposium will take place March 5 and 6, 2017 at Running Y Ranch Resort in Klamath Falls. Register now.
Here is your program for the 2017 Travel Southern Oregon Marketing Symposium.
Meet the presenters at the 2017 Travel Southern Oregon Symposium.
Kerrie Walters, a longtime leader in Oregon tourism marketing, has been named interim executive director of Travel Southern Oregon. She assumed her new duties this month.
Carolyn S. Hill, CEO of Travel Southern Oregon since 2003, has announced her retirement effective December 31, 2016. Under Hill's tenure the organization has grown from a small regional media buying and brokering company to a powerhouse hospitality and tourism association, frequently cited as the best among the regional destination marketing organizations in the state.
The city of Roseburg recently was recognized by the League of American Bicyclists as a Bicycle Friendly Community.
When it comes to tourism, 90 percent of visitors trust peer recommendations. And there’s no better recommendation than those provided by social media influencers and writers. That was the premise behind the Southern Oregon Wine, Culinary and Adventure familiarization tour September 27-30, 2016. Thanks to a Wine Country License Plate grant from Travel Oregon, nine writers from throughout the West Coast were introduced to our award-winning wines, regional bounties and one-of-a-kind attractions. Building relationships with and inspiring these influencers and their followers were the key outcomes of this FAM.
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See the annual report and discover ways to maximize your investment.
We know our DMOs and marketing partners have long wanted to see a cooperative, regional marketing approach in the Portland consumer market. We’ve also talked about how critical it is for us to work together to get the best results and the best “bang for the buck.”
Now’s your chance to go after this lucrative market in a cooperative, cost-effective way when you join us for Southern Oregon’s journey through the region at the Oregonian Media Group’s “Here & There Travel Fest,” October 15-16, 2016, at the Oregon Convention Center.
Travel Southern Oregon (TSO) is a regional, non-profit marketing group formed in 1984. Over the years, TSO has grown into a seven-county association of hospitality and tourism businesses and destination marketing organizations.
See our annual report and learn more about TSO’s marketing opportunities, including Internet and social media campaigns, the Southern Oregon Vacation Guide, and cooperative campaigns that can help you save up to 90% in media costs.
Crater Lake National Park and Wuyishan National Scenic Area, a UNESCO World Heritage Site in China, are now sister parks. The agreement encourages cultural and environmental study exchanges between the two parks.
Travel Southern Oregon will once again host 30 top tour operators from around the world for the Oregon Road Rally. The tourism professionals and in-country representatives will spend two days in April visiting Ashland, Central Point, Grants Pass, Roseburg, Klamath Falls and Crater Lake on this familization tour.
Carolyn S. Hill and Craig Ackerman, two leaders in Southern Oregon tourism development, received the Oregon Governor’s Tourism Award Sunday for their efforts in establishing a sister park agreement between Crater Lake National Park and Wuyishan National Scenic Area, a UNESCO World Heritage Site in China.
Oregon Caves National Monument and Preserve is inviting public comment on a proposal to prepare a management plan for the newly designated national preserve, as well as a related wild and scenic river study for five creeks in the monument and preserve.
Jim Chadderdon, Executive Director of Discover Klamath, received Travel Southern Oregon’s President’s Award for his leadership in promoting Southern Oregon as a tourism destination. The award was presented to him March 7 at the organization’s 2016 marketing symposium held at Seven Feathers Casino Resort in Canyonville.
Wine Enthusiast magazine unveiled its annual list of top wine travel destinations in January and perhaps turned some heads with a non-traditional collection of international locations. The magazine offers its readership new places to consider. In the top 10 for 2016 is Ashland and Southern Oregon.
Travel Southern Oregon today announced it is no longer providing administrative services to the Southern Oregon Winery Association (SOWA). The official partnership was ended with the full endorsement of the board of directors for both organizations.
Travel Southern Oregon today announced it is one of 12 recipients of the Oregon Wine Country License Plates Matching Grants Program administered by Travel Oregon. The $10,000 grant will support a social media influencer tour that will focus on the wine and culinary experiences of Southern Oregon.
A record 72,463 passengers traveled in and out of the Rogue Valley in June 2015, a jump of nearly 10,000 over last June's total, the (Medford) Mail Tribune reported on July 9. And, there's more good news.
On July 1, Travel Southern Oregon submitted its 2015-2016 Regional Cooperative Marketing Plan (RCMP) to Travel Oregon. The plan incorporates the feedback of members represented by the TSO Board of Directors and its Marketing Committee. Travel Southern Oregon also submitted its Wine Country License Plate (WCLP) plan.
Travel Southern Oregon announces the formation of an advisory committee for the Oregon Wine Country License Plate programs. The committee will provide insight to the TSO board for the disbursement of funds -- generated by the net proceeds from the sale of these specialty plates, via a program administered by Travel Oregon -- that support tourism promotion in Southern Oregon.
Carolyn S. Hill joins the Oregon Destination Marketing Organizations board and is reappointed to the Oregon-Fujian Sister State Committee.
Kerrie Walters, a respected tourism and hospitality professional with more than 20 years of industry experience, joins the organization to help promote Southern Oregon wineries and the Southern Oregon wine region.
Tim Holt, editor of the quarterly North State Review, writes about the need for a second Amtrak train operating from California to the Pacific Northwest. This article includes a reference to efforts being made by Discover Klamath in Klamath Falls.
The staff of Crater Lake National Park received the Oregon Governor’s Film Advocate Award for their work in bringing the memoir “Wild: From Lost to Found on the Pacific Crest Trail” to the big screen.
Join more than 200+ businesses in Southern Oregon that are reaching a million potential visitors each year through TSO's regional marketing efforts. Click here for an application.
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View a PDF version of the current plan.
In 2006, TSO launched a comprehensive visitor research project using RCMP funds. Collecting visitor data from more than a dozen locations (visitors centers and attractions) in seven counties, this study is Oregon’s largest regional visitor profile research project. About 10,000 surveys were collected over two years.