Travel Southern Oregon Industry Information

Local Business Leader Brad Niva Takes Helm as TSO Executive Director

Travel Southern Oregon has hired local business owner Brad Niva as their new executive director. Niva comes to the organization with more than 20 years in the tourism industry and most recently as owner of two successful tourism businesses in the Rogue Valley.

2017 Regional Tourism Stakeholder Survey

This report summarizes findings from a February 2017 survey of tourism industry stakeholders in Oregon. The survey sought feedback from stakeholders to provide guidance and perspective on priorities for future investments from Regional Destination Management Organizations. Findings are presented for respondents from Southern Oregon with additional statewide results for context.

Travel Southern Oregon 2017 Symposium Materials

Here are materials provided by presenters after the event.

Rural Tourism Studios Benefit Southern Oregon Communities

Sustainable tourism stimulates local economies, protects and enhances local resources and fosters community pride. Travel Oregon’s Rural Tourism Studio is a robust training program designed to assist rural communities in developing sustainable tourism.

Expect the best ahead at the Travel Southern Oregon Symposium

Travel Southern Oregon’s 21st annual educational and marketing symposium will take place March 5 and 6, 2017 at Running Y Ranch Resort in Klamath Falls. Register now. 

Travel Southern Oregon 2017 Symposium Program

Here is your program for the 2017 Travel Southern Oregon Marketing Symposium.

2017 Symposium Presenters

Meet the presenters at the 2017 Travel Southern Oregon Symposium.

Kerrie Walters Appointed Interim Executive Director

Kerrie Walters, a longtime leader in Oregon tourism marketing, has been named interim executive director of Travel Southern Oregon. She assumed her new duties this month.

Carolyn S. Hill

Carolyn Hill Announces Retirement from Travel Southern Oregon

Carolyn S. Hill, CEO of Travel Southern Oregon since 2003, has announced her retirement effective December 31, 2016. Under Hill's tenure the organization has grown from a small regional media buying and brokering company to a powerhouse hospitality and tourism association, frequently cited as the best among the regional destination marketing organizations in the state.

Roseburg honored for pro-cycling efforts

The city of Roseburg recently was recognized by the League of American Bicyclists as a Bicycle Friendly Community.

Influencers Inspire Their Followers to Visit Southern Oregon

When it comes to tourism, 90 percent of visitors trust peer recommendations. And there’s no better recommendation than those provided by social media influencers and writers. That was the premise behind the Southern Oregon Wine, Culinary and Adventure familiarization tour September 27-30, 2016. Thanks to a Wine Country License Plate grant from Travel Oregon, nine writers from throughout the West Coast were introduced to our award-winning wines, regional bounties and one-of-a-kind attractions. Building relationships with and inspiring these influencers and their followers were the key outcomes of this FAM.

Renew Your Membership

Use PayPal to renew your Travel Southern Oregon membership.

See the annual report and discover ways to maximize your investment.

Make a Splash With TSO at the Oregonian Travel Show

We know our DMOs and marketing partners have long wanted to see a cooperative, regional marketing approach in the Portland consumer market. We’ve also talked about how critical it is for us to work together to get the best results and the best “bang for the buck.”

Now’s your chance to go after this lucrative market in a cooperative, cost-effective way when you join us for Southern Oregon’s journey through the region at the Oregonian Media Group’s “Here & There Travel Fest,” October 15-16, 2016, at the Oregon Convention Center.

What is Travel Southern Oregon?

Travel Southern Oregon (TSO) is a regional, non-profit marketing group formed in 1984. Over the years, TSO has grown into a seven-county association of hospitality and tourism businesses and destination marketing organizations.

Join Our Co-Op Marketing Efforts

See our annual report and learn more about TSO’s marketing opportunities, including Internet and social media campaigns, the Southern Oregon Vacation Guide, and cooperative campaigns that can help you save up to 90% in media costs.

China s Wuyishan National Park includes gardens producing some of the finest tea in the world.Photo courtesy Tea Journey mobile magazine

Crater Lake, China park are sisters

Crater Lake National Park and Wuyishan National Scenic Area, a UNESCO World Heritage Site in China, are now sister parks. The agreement encourages cultural and environmental study exchanges between the two parks.

Unseasonably warm weather at Crater Lake National Park provided a picture perfect backdrop for the Oregon Road Rally visit on April 6. / Photo by Lisa Itel

Road Rally To Make a Southern Oregon Pit Stop for Tourism

Travel Southern Oregon will once again host 30 top tour operators from around the world for the Oregon Road Rally. The tourism professionals and in-country representatives will spend two days in April visiting Ashland, Central Point, Grants Pass, Roseburg, Klamath Falls and Crater Lake on this familization tour.

Left to right: Todd Davidson, CEO, Travel Oregon; Carolyn S. Hill, CEO, Travel Southern Oregon; Craig Ackerman, superintendent, Crater Lake National Park; Alana Hughson, chair, Oregon Tourism Commission.

Carolyn Hill, Craig Ackerman honored with Governor’s Tourism Award

Carolyn S. Hill and Craig Ackerman, two leaders in Southern Oregon tourism development, received the Oregon Governor’s Tourism Award Sunday for their efforts in establishing a sister park agreement between Crater Lake National Park and Wuyishan National Scenic Area, a UNESCO World Heritage Site in China.

Public comment sought on Oregon Caves preserve management plan

Oregon Caves National Monument and Preserve is inviting public comment on a proposal to prepare a management plan for the newly designated national preserve, as well as a related wild and scenic river study for five creeks in the monument and preserve.

Jim Chadderdon receives the President’s Award at the Travel Southern Oregon Marketing Symposium March 2016. Pictured left to right are Bob Hackett, Travel Southern Oregon board president, Jim Chadderdon, Discover Klamath executive director, and Carolyn S. Hill, CEO, Travel Southern Oregon.Photo by Brad Eastburn

Discover Klamath Executive Director Receives President’s Award for Tourism Promotion

Jim Chadderdon, Executive Director of Discover Klamath, received Travel Southern Oregon’s President’s Award for his leadership in promoting Southern Oregon as a tourism destination. The award was presented to him March 7 at the organization’s 2016 marketing symposium held at Seven Feathers Casino Resort in Canyonville.

Visit this top 10 wine destination

Wine Enthusiast magazine unveiled its annual list of top wine travel destinations in January and perhaps turned some heads with a non-traditional collection of international locations. The magazine offers its readership new places to consider. In the top 10 for 2016 is Ashland and Southern Oregon.

Travel Southern Oregon and Southern Oregon Winery Association Agree to End Formal Partnership

Travel Southern Oregon today announced it is no longer providing administrative services to the Southern Oregon Winery Association (SOWA). The official partnership was ended with the full endorsement of the board of directors for both organizations.

Patio dining at Dancin Vineyards.
Photo by Carla Shryock

Travel Southern Oregon Awarded Wine & Culinary Tourism Grant

Travel Southern Oregon today announced it is one of 12 recipients of the Oregon Wine Country License Plates Matching Grants Program administered by Travel Oregon. The $10,000 grant will support a social media influencer tour that will focus on the wine and culinary experiences of Southern Oregon.

Medford airport passanger counts up in 2015

A record 72,463 passengers traveled in and out of the Rogue Valley in June 2015, a jump of nearly 10,000 over last June's total, the (Medford) Mail Tribune reported on July 9. And, there's more good news.

Highlights of the 2015-2016 RCMP, WCLP Plans

On July 1, Travel Southern Oregon submitted its 2015-2016 Regional Cooperative Marketing Plan (RCMP) to Travel Oregon. The plan incorporates the feedback of members represented by the TSO Board of Directors and its Marketing Committee. Travel Southern Oregon also submitted its Wine Country License Plate (WCLP) plan.

Advisory Committee Named for Wine Country License Plate Programs

Travel Southern Oregon announces the formation of an advisory committee for the Oregon Wine Country License Plate programs. The committee will provide insight to the TSO board for the disbursement of funds -- generated by the net proceeds from the sale of these specialty plates, via a program administered by Travel Oregon -- that support tourism promotion in Southern Oregon.

Carolyn S. Hill, Travel Southern Oregon CEO

Travel Southern Oregon CEO Expands Statewide Tourism Role

Carolyn S. Hill joins the Oregon Destination Marketing Organizations board and is reappointed to the Oregon-Fujian Sister State Committee.

Kerrie Walters, new manager of the Southern Oregon Winery Association

Southern Oregon Winery Association Appoints New Manager

Kerrie Walters, a respected tourism and hospitality professional with more than 20 years of industry experience, joins the organization to help promote Southern Oregon wineries and the Southern Oregon wine region.

A proposal to ride the rails north for adventure, recreation

Tim Holt, editor of the quarterly North State Review, writes about the need for a second Amtrak train operating from California to the Pacific Northwest. This article includes a reference to efforts being made by Discover Klamath in Klamath Falls.

Read more here >

Crater Lake Trust executive director Carolyn S. Hill, Oregon Gov. John Kitzhaber, and Crater Lake National Park superintendent Craig Ackerman at Oregon Film awards ceremony.

Crater Lake National Park staff honored with Oregon Governor's Film Advocate Award for "Wild"

The staff of Crater Lake National Park received the Oregon Governor’s Film Advocate Award for their work in bringing the memoir “Wild: From Lost to Found on the Pacific Crest Trail” to the big screen.

Become a TSO member now!

Join more than 200+ businesses in Southern Oregon that are reaching a million potential visitors each year through TSO's regional marketing efforts. Click here for an application

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Region 5 Regional Cooperative Marketing Plan

View a PDF version of the current plan.

RCMP research data available

In 2006, TSO launched a comprehensive visitor research project using RCMP funds. Collecting visitor data from more than a dozen locations (visitors centers and attractions) in seven counties, this study is Oregon’s largest regional visitor profile research project. About 10,000 surveys were collected over two years.

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