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Kerrie Walters
Interim Executive Director, Travel Southern Oregon

Kerrie was appointed Interim Executive Director of Travel Southern Oregon on January 1, 2017. She most recently served as the group’s wine industry liaison and regional specialist. Previously, Kerrie was the longtime director of the visitors and convention organization for the city of Grants Pass. She also was involved with tour and travel alliance groups and served as president of the Oregon Destination Marketing Organizations.


Dani Raines
Group Sales Manager, Seven Feathers Casino Resort

Dani has been President of Travel Southern Oregon since July, 2016.





Todd Davidson
CEO, Travel Oregon

Todd was appointed Executive Director of the Oregon Tourism Commission (dba Travel Oregon) in June 1996 and was named Chief Executive Officer in September 2004.  Under Todd’s leadership, the tourism industry in Oregon has flourished into a $10.8 billion industry that employs more than 105,000 Oregonians. In 2003 he helped lead an effort to establish dedicated and stable funding for the Commission. This funding has been crucial in Travel Oregon’s ability to grow the state’s tourism industry.


Holly MacFee
Principal, Lookout

Holly is Principal at Lookout, a destination branding consultancy based in Portland. Through 2014, Holly served as VP, Global Brand Strategy for Travel Oregon, where she helped shape Oregon’s voice as a destination working alongside Wieden+Kennedy to produce the 7 Wonders of Oregon, winner of best campaign in the country by the US Travel Association.  Prior to Travel Oregon, she worked in brand marketing for Disney for 16 years. 


Andrew Schafer
Must Be Something, Inc.

Before starting Must Be Something, Inc. in Portland, Andrew spent nine years at Wieden+ Kennedy as an Account Director on Starbucks, Levi’s, Dodge/Chrysler, Target and P&G. Before that, he spent nine years working on Apple at TBWA/Chiat/Day, in both Los Angeles and London.



Jed Alger
Must Be Something, Inc.

Before starting Must Be Something, Inc. Jed spent 13 lucky years at Wieden+ Kennedy as a writer and creative director on brands like Nike, Miller Brewing, Microsoft, Starbucks, Target, EA Games and Coca-Cola. He started his career at Hill Holliday in Boston, Massachusetts, worked at Ogilvy & Mather NY, and now resides in Portland.



David Woolson
President & CEO, Walla Walla Valley Chamber of Commerce

David Woolson has been President & CEO of the Walla Walla Valley Chamber of Commerce since 2010. Previously he led recruitment of film and television production to Oregon in his role as Executive Director of the Oregon Film Commission. David also worked as an executive and attorney in Hollywood with Paramount Pictures, Orion Pictures and Dick Clark Productions.


Jason Brandt
President & CEO, Oregon Restaurant and Lodging Association

Jason’s expertise revolves around association management and government affairs work at the state and local levels. His vision for the hospitality industry is to continue to build upon the significant tourism growth Oregon has seen over the past decade by helping lead advocacy, communication, and education efforts. Prior to joining Oregon Restaurant and Lodging Association in 2015, Jason served as the CEO of the Salem Area Chamber of Commerce.


Charles Cunningham
Account Manager, Sparkloft Media

Charles is an Account Manager at Sparkloft Media, a Portland-based social media agency. Charles currently works with Travel Oregon, Brand USA and Warner Brothers Studios. 




Rob Patridge
Chair, Oregon Liquor Control Commission

Rob has served Southern Oregon as a Deputy District Attorney, President of the Medford City Council, and three terms as the State Representative from Medford where he was Majority Whip and chaired the Public Safety Sub-Committee of Ways and Means. Rob served as the General Counsel and District Director for U.S. Congressman Greg Walden, and as a private business consultant. Currently, Rob serves as Klamath County District Attorney. He was appointed OLCC Chair by Governor Kitzhaber in September, 2013.


Michael Donovan
Managing Director, Irvine & Roberts Family Vineyards

Michael has worked to promote Oregon wines for nearly thirty years, as the co-owner and General Manager of the Chateaulin Restaurant and Wine Shop in Ashland. Starting in 2003, he served as Managing Director and Director of National Sales for RoxyAnn Winery.  In 2013, Michael was appointed Managing Director of Irvine & Roberts Family Vineyards. He is a board member and past President of the Southern Oregon Winery Association, and also has served as Chairman and President of the Oregon Wine board. 


Tim Williams
Executive Director, Oregon Film

Tim Williams has been both an executive and independent producer for more than 25 years. From 1998 to 2011 Tim was a partner, Co-President and Head of Production for GreeneStreet Films, a leading New York based independent film company. While there, he was involved in the production of nearly 30 features. Later, he managed the company’s opening and running of their Los Angeles office followed by work with companies like Fox Searchlight and Film Finances. Tim joined Oregon Film in 2014.


Anne Lundgren
Independent Film Producer

Anne is an independent film producer living in Ashland. In addition to working on music videos and national commercials (including recent ones for Adobe, Hewlett-Packard and Leica Geosystems), she produces narrative features and consults on film production, distribution and marketing. Anne started her career developing project management systems in the emerging telecommunications industry. Anne is currently on the Board of Southern Oregon Film and Media.


Ginny Auer
Executive Director, Southern Oregon Film and Media

Ginny Auer has 20 + years of non-profit development and marketing experience involving various forms of fundraising including event planning, major gifts programs, capital campaigns, developing and implementing public relations and marketing campaigns and fundraising software, and program and board development. But her true passion lies in sharing stories that matter – her own, and those of worthy individuals and organizations. She is currently owner of Live Huge productions in Ashland.